Our Story

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Backline Now was born from the heart of the music itself. Founded by a Neil Rosenbaum in 2005, a dedicated stagehand with a lifelong passion for music, our journey began on a fortuitous day when working on a stage a guitarist's instrument met an unfortunate mishap. In a moment of true musical camaraderie, Neil stepped in, offering the musician his pick from a treasure trove of guitars from his personal inventory.

This spontaneous act of musical generosity ignited the spark that would become Backline Now. Our roots run deep in the world of musicians, for musicians, and by musicians. We've graced some of the world's most iconic stages, and our commitment to enhancing musical experiences remains unwavering.

Based in the heart of Kansas City, Missouri, we proudly serve not only the Greater KC area but also the entire Midwest and beyond. Our mission is simple: to empower musicians with top-quality gear and unwavering support, ensuring that every performance shines as brightly as the music itself. At Backline Now, the music is our muse, and we're here to make your sonic dreams a reality.